The Career Guidance and Alumni Services Department at Sohar University organized the first workshop within the Entrepreneurship Lab Program (Towards a Future Shaped by Creativity), titled: “Entrepreneurial Marketing: How to Stand Out in a Crowded Market.” The workshop was delivered by Mr. Masoud Al-Ghaithi.

The workshop focused on the concepts of entrepreneurial marketing, personal branding, and strategies for differentiation in competitive markets, in addition to highlighting the role of entrepreneurial thinking in marketing ideas and startup projects.

This workshop is part of a series of initiatives implemented by the department, aiming to equip students and graduates with practical skills, enhance their readiness for the job market, and support their entrepreneurial aspirations.